What does Pakistan version of Liter of Light campaign ad has that the same cause in other countries doesn’t? It’s Abida Parveen! That’s right! Despite continuing the cheesy-models-doing-fake-smile mantra, Pepsi Pakistan might have saved the campaign by doing one thing right…featuring Abida Parveen’s awesomely sung, tailor made for Pepsi’s campaign kalaam. Her voice, the lyrics and the overall magic it creates will hold you hostage in front of the TV.
Even though Pepsi is infamous for its disgraced ‘kis ne kaha tha pepsi pe 5 rupay kam kardo’ Ramazan ads, one just can’t have enough of it. You could watch it all day long and still won’t get bored.